Last week in Indianapolis, I spoke at Christian Theological Seminary -- "Church Outside the Box," was the title they chose -- and engaged in dialog with three panelists. We had a grand time up front. I spoke with passion and the panelists responded in spirited debate. But then the moderator invited the audience to ask their questions. Surprise! Their questions went directions we hadn't anticipated. Go deeper, said one person. We're already beyond denominational woes. What lies ahead? How do we address a dangerous world situation? asked another. What specifically should we be doing? Asked one of several people who arrived ready to move on and now wanted guidance.
Last week in Indianapolis, I spoke at Christian Theological Seminary -- "Church Outside the Box," was the title they chose -- and engaged in dialog with three panelists. We had a grand time up front. I spoke with passion and the panelists responded in spirited debate. But then the moderator invited the audience to ask their questions. Surprise! Their questions went directions we hadn't anticipated. Go deeper, said one person. We're already beyond denominational woes. What lies ahead? How do we address a dangerous world situation? asked another. What specifically should we be doing? Asked one of several people who arrived ready to move on and now wanted guidance. I don't fault us for guessing wrong. But I wonder why we were guessing at all. We could have started by asking questions about their questions. We might still have said what we said. Preachers, after all, tend to keep preaching the same sermon until they get it out of their system. But we would have been engaged in a more transparent transaction with listeners. Churches have a long history of being "provider driven." Leaders make decisions about what they want to provide, and then they offer it and expect, or hope, it will be received enthusiastically. I don't think this "provider-driven" approach has ever worked well. It certainly doesn't work now in what is clearly the age of the "customer." From Web usage to car sales, from social networking to basic life decisions, users are in charge. The best Web sites, for example, are "user-driven," enabling users to express their needs and to make decisions about what they see. The best church programs start by asking members and visitors to name their needs and yearnings. Instead of simply posting a service schedule, the church invites users to imagine God addressing their needs. This is a profound shift. It moves away from church as an aloof institution and toward a "listening community." It seeks to respond, not to direct. It agrees to be bound by outcomes -- if something isn't working, stop doing it. In the Church Wellness Project, we call this being a "Listening Church." For many congregations, this will be an easy shift to adopt; for others, it will be profoundly difficult. Tom Ehrich is a writer, consultant, and leader of workshops. An Episcopal priest, he lives in Durham, N.C. The church wellness project may be found at www.churchwellness.com
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